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Street Elite sports programme to help 1 Million ‘NEET’ young people


‘Street Elite’, launched at the House of Lords on the 5th July, is a new three year national initiative that will be run by leading youth charities, Cricket for Change, The Lord’s Taverners with the core funding being provided by The Berkeley Group.

‘Street Elite’ has been specifically designed to harness the power of cricket, rugby and football to transform the lives of disadvantaged young people.  


Street Elite’s primary focus is on using sport to help tackle disadvantage.  The initial phase in London will give 4,000 young people living in 12 housing estates in 6 boroughs the opportunity to work as a team, play by the rules and make positive choices about their lives.


The programme is also designed to create a workforce of young coaches and will specifically develop and train motivated young coaches to run projects in their local communities.

Andy Sellins, Chief Executive of Cricket for Change, said, “In our 30th year, Cricket for Change is really thrilled to be working with the Berkeley Group and The Lord’s Taverners to deliver ‘Street Elite’.

Recent government figures (Feb. ’11) show that there are 1,026,000 young people in the UK not in education, employment or training (‘NEETS’). ‘Street Elite’ is one of the first times that a multi-sports programme has been used to create pathways out of poverty for these young people.

Andy adds, “This programme, using multi-sport, is a fantastic way of engaging young people who have disengaged from mainstream education. It allows them to gain new skills and improve their prospects”.

Rob Perrins, Managing Director of The Berkeley Group, said, “The Berkeley Group is delighted to be associated with this innovative programme, devised by The Lord’s Taverners and Cricket for Change. Berkeley’s success is defined by the places we create and the success of the communities in which we operate. We firmly believe that ‘Street Elite’ can make a profound difference to the lives and future prospects of the young people it touches and their communities.”

Matthew Patten, Chief Executive of The Lord’s Taverners said, “The Berkeley Foundation’s generous support will have a huge impact on the lives of thousands of youngsters and the communities in which they live”.

This partnership with these two youth charities, is one of the new Berkeley Foundation’s first major initiatives.